ARCHIVE ▸ JACK BENJAMIN
24 Sep 2024
It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.
24 Sep 2024
Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
24 Sep 2024
Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb's TV audience data.
23 Sep 2024
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
23 Sep 2024
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
20 Sep 2024
Hunt replaces outgoing editor-in-chief Gary Jones, who stepped down earlier this week.
19 Sep 2024
Jim Mullen told members of the Stationers Company that journalism is 'in danger of being taken for granted' and urged the government to regulate Big Tech.
19 Sep 2024
Analysis: The subscription publishing service is having its own "pivot-to-video" moment as it looks to incentivise creators to use live and recorded video to grow audiences.
19 Sep 2024
Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.
19 Sep 2024
The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.
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