ARCHIVE ▸ JACK BENJAMIN
13 Jan 2025
The ASA and CAP are revising guidance on the LHF ad ban to reconsider whether brand advertising could fall within the scope of restrictions outlined by the law. Autumn planning is likely to be impacted.
13 Jan 2025
Jack Benjamin hosts a panel of video researchers to unpack what is behind a "view" and how advertisers can cut through to increasingly attention-poor audiences.
10 Jan 2025
Analysis: X's new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.
09 Jan 2025
The acquisition steps up competition with rival Global, which moved into OOH in 2018.
09 Jan 2025
StackAdapt used CTV, online video and display activity to raise the profile of Mubi's platform as well as that of its theatrical releases.
Meta's changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don't expect brands to boycott.
07 Jan 2025
Comcast's new premium video ad solution follows a consensus over TV's need to better compete for small and medium-sized businesses' ad dollars.
07 Jan 2025
Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.
07 Jan 2025
Women's sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.
07 Jan 2025
Advertisers need to "lean in" more to the cross-measurement project, according to the trade body's director-general.
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