Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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17 Aug 2023

Outvertising's co-director of advocacy Cass Naylor joins The Media Leader Podcast to discuss how media properties, brands and advertisers must do more to support the queer community, especially in the months outside of Pride.

15 Aug 2023

Analysis: The streaming leader has sought to quickly expand its gaming footprint to add value to its current subscription offer and capitalise on growing consumer and commercial interest in gaming.

15 Aug 2023

A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.

10 Aug 2023

Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.

10 Aug 2023

Wunderman Thompson's Kiessé Lamour and Archmon founder Simon Akers join host Ella Sagar to unpack what we should make of the groundswell of companies launching and developing retail media networks.

09 Aug 2023

Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?

09 Aug 2023

Gambling sponsors account for one in every six football deals (15.4%) and one in every 11 total sponsorship deals (9.1%) across 225 professional sport teams in England.

04 Aug 2023

Brands are still 'coming to terms' with how to target gamers. Specialists warn that the audience is more diverse than advertisers often think, and that authenticity is required.

03 Aug 2023

Radiocentre CEO Matt Payton joins lead audio reporter Ella Sagar and host Jack Benjamin to discuss the past, present and future of audio, including the latest updates on radio's place within the forthcoming Media Bill.

27 Jul 2023

Analysis: Meta's return to strong growth is evidence that the company's 'back to basics' strategy laid out at the start of the year has helped right what was not long ago a wobbly ship.

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