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Results categorised as Mobile
16 May 2013
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Ellen Hammett
According to the latest RAJAR findings, listening to radio via a digital platform has increased by 11% year on year, with 26 million people now tuning in to radio via a digitally enabled receiver - a yearly increase of three million.
15 May 2013
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Ellen Hammett
At the Future Foundation nVision conference on Tuesday, a number of media experts took to the stage to discuss the impact that connected devices are having on our behaviours - and as work and playtime increasingly merge together we're told not all of them are good for us.
15 May 2013
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Ellen Hammett
BBC to launch iPlayer app on all Windows Phone 8 devices, as iPlayer smartphone requests continue to rise.
14 May 2013
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Ellen Hammett
ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.
13 May 2013
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Ellen Hammett
Last week's MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile - and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
13 May 2013
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Dominic Mills
In the wake of 'soda taxes' - in which governments are seeking to address the huge rise in global obesity - the implications for the likes of Coke are huge - which is why it has launched a new charm offensive. But Coke's latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.
13 May 2013
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Steve Smith
Starcom MediaVest's Steve Smith takes a look at the union between out-of-home and mobile and explains why it's so important that brands optimise their mobile platforms.
09 May 2013
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David Pidgeon
The most public of spaces is merging with one of the most personal, and the impact on the consumer is going to be profound argued industry leaders yesterday during a debate on the marriage of out-of-home and mobile.
06 May 2013
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Sam Pattison
There are unavoidable failings of execution when it comes to mobile advertising - from bad links to bad optimisation - and in this 'year of the mobile', brands must think beyond the desktop past of digital advertising if they're going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media's Sam Pattison.
03 May 2013
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The Media Leader Staff
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
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