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Results categorised as Mobile
22 Apr 2013
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Ellen Hammett
13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.
22 Apr 2013
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Ellen Hammett
The new BBC iPlayer performance pack reveals the tablet to be the second most popular medium in which people request to watch iPlayer on, hitting over 40 million content requests in March alone.
19 Apr 2013
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Ellen Hammett
Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.
19 Apr 2013
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Simon Andrews
Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what's everyone waiting for?, asks Addictive! founder Simon Andrews. It's time to experiment and start learning.
18 Apr 2013
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Ellen Hammett
"It's like porn: hard to describe but you know it when you see it," said Cameron Yuill, founder and CEO of AdGent Digital, when asked what makes a good video advert. And Yuill is certain that it won't be long until all online advertising is video, and even has a name for this prediction - 'Cam's Law'. Newsline caught up with him to discuss the implications for brands and advertisers.
18 Apr 2013
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Ellen Hammett
Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.
16 Apr 2013
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David Pidgeon
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with 'freemium' models with the launch of Daily Mail Plus.
16 Apr 2013
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Ellen Hammett
Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
15 Apr 2013
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Hannah Walley
Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown's Hannah Walley shares her thoughts...
12 Apr 2013
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Simon Andrews
Simon Andrews takes a look at 'Home' from Facebook and find it's...interesting. Because of the limited range of android handsets that Home will work on, its initial impact may be a little muted he says - and as a sort of modern equivalent of a Google Toolbar it's likely to only really appeal to hardcore users. But with a billion users you don't need big percentages to make a big impact...
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