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Results categorised as Mobile
30 May 2013
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Ellen Hammett
EE has added 4G to 12 more towns across the country as the rapid pace of the 4G roll out continues, now covering 74 UK towns and cities.
30 May 2013
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Ellen Hammett
Tablet penetration is rising at a much greater rate than that of laptops and smartphones, peaking at the end of 2012 as a result of the "tablet Christmas", according to a new YouGov report.
29 May 2013
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Ellen Hammett
Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August - offering advertisers a new level of transparency for planning campaigns.
28 May 2013
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Ellen Hammett
1.2 billion consumer video devices were shipped in the US last year, with the adoption of tablets and smart TVs adding significantly to overall growth.
24 May 2013
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Ellen Hammett
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
24 May 2013
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Simon Andrews
This week Simon Andrews looks at why CMOs are being told to fundamentally change their marketing operating models, the argument that we don't want Big Data - we want clever data, and the impact Yahoo's Tumblr purchase will have on ads.
22 May 2013
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Ellen Hammett
With 85% of UK smartphone users searching for local information, SMEs risk missing out with so few websites optimsed for mobiles.
17 May 2013
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Simon Andrews
With so much news coming out of Google I/O, it's inevitable some of the announcements won't get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.
16 May 2013
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Ellen Hammett
New study from Kantar Media finds that 23% of all UK households have access to a TV, computer, smartphone and tablet, with tablets responsible for large quantities of in-home activity.
16 May 2013
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Ellen Hammett
Netflix accounts for over 32% of all US prime-time content streaming, finds new report, with more than 20% of all traffic on fixed networks generated by smartphones or tablets.
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