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Results categorised as Mobile
11 Apr 2013
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Darren Hamer
'Click-through' doesn't mean anything today says Darren Hamer, MD of Sticky. It doesn't generate any revenue and without context there's no way of knowing its impact on brand equity. So now it's time for the truth - and visual performance studies will help achieve it.
11 Apr 2013
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Steve Smith
Two-timing the TV has been going on for years - from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest's Steve Smith.
10 Apr 2013
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Ellen Hammett
A new report from the Internet Advertising Bureau has revealed the exponential - and record - growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.
10 Apr 2013
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Ellen Hammett
The latest report from Parks Associates reveals that the adoption of connected TV is much higher in the US than it is in the UK - expected to penetrate 25% of all US households by the end of the year.
09 Apr 2013
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Ellen Hammett
EE is set to double its 4G network speed this summer in a bid to ensure that the UK remains at the forefront of the "digital revolution", giving Britain one of the fastest mobile internet services in the world.
09 Apr 2013
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Will Youngman
GfK's digital consultant, Will Youngman, is regularly asked questions like 'when will tablet ownership overtake PC?' or 'how long before everyone has a smartphone?' The truth of what is happening with ownership of connected devices is far more complicated, he says - so without the benefit of a crystal ball, here are some trends that he is identifying in his research that could indicate what we can expect to happen in the near future.
08 Apr 2013
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Dominic Mills
This week Dominic Mills asks why Viking River Cruises didn't bother to check the storyline for ITV's Broadchurch before abandoning their 'proud' sponsorship of the show after the image of a burning boat was used. If you're proud, stick with it Mills says - otherwise you'd be 'ashamed' or 'stupid' sponsors of ITV drama.
05 Apr 2013
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Ellen Hammett
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say...
05 Apr 2013
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David Pidgeon
Facebook has announced a new launcher application for Android devices which will take over the user's phone home screen to provide a Facebook-centric experience - and opens up new possibilities for mobile advertising.
03 Apr 2013
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Oliver Robinson
After highlighting some key trends and challenges for mobile advertising at this year's Media Playground, GfK's Oliver Robinson delves into the issues in more detail in this exclusive article. Technology has dictated the pace of change, he says, and we've done our best to keep up - but there's a strong argument that mobile advertising is failing. So what next?
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