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Results categorised as Mobile
11 Jun 2013
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David Brennan
When people talk about 'interruptive advertising', out-of-home and mobile is the most interruptive of them all, says The Media Native. It disrupts our flow when we're on a journey and could easily become the equivalent of bad online display; constantly bombarding us with pop-ups and click-throughs. A marriage made in heaven? Perhaps...but it could also lead to a cycle of disillusion if brands fail to make it work for consumers.
11 Jun 2013
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Ellen Hammett
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand - with three quarters admitting to only watching live TV on a smartphone.
10 Jun 2013
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Shaun Gregory
Telefónica's global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world. But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the 'natural marriage' is not just one of convenience...
10 Jun 2013
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Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
07 Jun 2013
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Ellen Hammett
It has been speculated that 'iRadio' will feature audio and banner ads sold through Apple's iAd mobile network - operating much like an online radio station - putting it in direct competition with existing services such as Spotify and Pandora.
05 Jun 2013
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Ellen Hammett
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
04 Jun 2013
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David Pidgeon
Micro video app Vine has been launched on Android after 13 million downloads of the IOS version.
03 Jun 2013
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Ellen Hammett
In addition to key Shazam features such as unlimited tagging, the Windows Phone 8 app will allow users to purchase tracks from Xbox music and track local activity.
03 Jun 2013
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Ellen Hammett
Motorola's electronic tattoo - or 'biostamp' - is attached to the skin and features an antenna and a handful of sensors to offer high security and ultra-fast authentication with personal devices.
31 May 2013
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Simon Andrews
This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.
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