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Results categorised as Media Business
08 Oct 2019
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Michaela Jefferson
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
07 Oct 2019
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Dominic Mills
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
07 Oct 2019
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Michaela Jefferson
Paid search also reached a new milestone this year, exceeding $100bn for the first time.
04 Oct 2019
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Richard Marks
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
04 Oct 2019
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Michaela Jefferson
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
04 Oct 2019
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Michaela Jefferson
The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.
04 Oct 2019
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David Pidgeon
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
02 Oct 2019
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Partner Content
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
02 Oct 2019
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Raymond Snoddy
As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an 'extraordinary' attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.
02 Oct 2019
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David Pidgeon
After eight years with Guardian Media Group, and five years as its CEO, David Pemsel is to leave for the Premier League to take over as chief executive.
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