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Results categorised as Media Business
29 Oct 2019
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Paul-Georges Picot
Paul-Georges Picot looks at how left-field buyers seeking to add data-driven personalisation to their portfolio are impacting the sector's M&A activity.
28 Oct 2019
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Dominic Mills
Despite the half-truths, misinformation and lies, Zuckerberg is right to say that banning political ads on Facebook would be anti-democratic, writes Dominic Mills.
25 Oct 2019
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David Pidgeon
The world's largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
24 Oct 2019
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David Pidgeon
A year into the job, Newsworks' executive chair tells Mediatel News about her strategy to see adspend flow back to publishers. Interview by David Pidgeon.
24 Oct 2019
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The Media Leader Staff
Rajar's Q3 2019 report has painted a healthy picture of an evolving radio sector - here are the key take-outs, with views from industry experts.
24 Oct 2019
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Michaela Jefferson
Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the "next big thing" for advertisers.
24 Oct 2019
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Jan Gooding
The current self-regulation of the market research sector is evidence of its health, writes Jan Gooding - so let's stick to our ethical principles to keep it that way.
23 Oct 2019
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Damon Reeve
Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project's Damon Reeve - here's what marketers can do to fix it.
23 Oct 2019
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Raymond Snoddy
Sky's decision to launch a news channel that ignores the biggest story in UK politics might sound appealing to many, but is wrong in principle and wrong in practice, writes Raymond Snoddy.
22 Oct 2019
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Adam Morton
When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
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