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Results categorised as Media Business
22 Oct 2019
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David Pidgeon
As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
21 Oct 2019
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The Media Leader Staff
HERlarious Comedy for Creatives takes place on 13 November, hosted at the UK headquarters of LinkedIn in central London. Join us!
21 Oct 2019
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Dominic Mills
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
17 Oct 2019
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Marie-Clare Puffett
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe's Marie-Clare Puffett.
17 Oct 2019
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The Media Leader Staff
The recent "underwhelming performance" of marketing budgets continued during the third quarter, with UK businesses recording a slim reduction in spending availability according to the Q3 IPA Bellwether report.
17 Oct 2019
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The Media Leader Staff
An "underlying tone of hesitancy" dominates UK business decisions, according to the Q3 IPA Bellwether report.
16 Oct 2019
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David Pidgeon
Podcasting and the rise of online listening - matched with growth in connected cars, 5G and smart speakers - is driving the market towards a new renaissance.
16 Oct 2019
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Raymond Snoddy
The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.
16 Oct 2019
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The Media Leader Staff
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
16 Oct 2019
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The Media Leader Staff
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
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