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Results categorised as Media Business
08 Nov 2019
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David Pidgeon
The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
08 Nov 2019
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David Pidgeon
The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
07 Nov 2019
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The Media Leader Staff
The BBC and ITV's joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
07 Nov 2019
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David Pidgeon
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
07 Nov 2019
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Michaela Jefferson
The BBC and ITV's joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.
06 Nov 2019
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The Media Leader Staff
Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.
06 Nov 2019
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Michaela Jefferson
The industry body for commercial radio has promoted Michael Ireland to head of public affairs after four years with the business.
06 Nov 2019
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Raymond Snoddy
The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.
06 Nov 2019
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The Media Leader Staff
The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.
05 Nov 2019
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Michaela Jefferson
Fimalac, the French group owned by billionaire Marc Ladreit de Lacharrière, has bought a majority stake in London-based digital ad agency Jellyfish.
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