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Results categorised as Media Business
15 Oct 2019
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Nick Manning
‘Brand experience’ currently sits in a silo and is often articulated through tactical means - when it should drive all aspects of consumer influence.
14 Oct 2019
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Simon Kilby
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media's Simon Kilby places his bets on what will define the future of the medium.
11 Oct 2019
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Michaela Jefferson
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
10 Oct 2019
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David Pidgeon
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
10 Oct 2019
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David Balko
Coming under government fire exposes Facebook’s true agenda, writes David Balko.
09 Oct 2019
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David Pidgeon
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view, Accenture Interactive's Amir Malik warned this week.
09 Oct 2019
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Bob Wootton
The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?
08 Oct 2019
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David Pidgeon
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
08 Oct 2019
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Tracey Follows
Tracey Follows argues the $4bn merger is not just a move towards further reach - but deeper engagement with an entire generation who want to use media to change the world.
08 Oct 2019
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The Media Leader Staff
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith's latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
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