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Results categorised as Media Business
06 Dec 2019
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David Pidgeon
GroupM's latest adspend forecasts are incredible - but what happens when you factor in ad fraud? Plus: We'll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven't spiked.
06 Dec 2019
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The Media Leader Staff
WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
05 Dec 2019
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The Media Leader Staff
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
04 Dec 2019
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Raymond Snoddy
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
04 Dec 2019
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Michaela Jefferson
Nine months after the consolidation of their global operations, Publicis Media has announced that Blue 449 will be integrated into the Spark Foundry brand in the UK from early next year.
04 Dec 2019
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Michaela Jefferson
PHD Worldwide has created two new C-suite positions, with Avril Canavan promoted to chief marketing and communications officer and Patrick Ryan promoted to chief commercial officer.
04 Dec 2019
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Bob Wootton
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
03 Dec 2019
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Michaela Jefferson
Unilever has hired company veteran Conny Braams as its chief digital and marketing officer, a role newly created as the brand looks to become "future-fit" and "fully digitised".
02 Dec 2019
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Dominic Mills
Dominic Mills wonders if the joy found in M&S's festive ads could help revitalise the business beyond Christmas - while he remains confused by Pandora's strange offering.
02 Dec 2019
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Ben Murphy
Agencies and brands will need to unite in their data journey to reveal their full potential, writes Ben Murphy.
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