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Results categorised as Media Business
12 Dec 2019
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David Pidgeon
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: "We have to... unlearn digital reliance where there has arguably been over-investment."
12 Dec 2019
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The Media Leader Staff
Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin's COO.
11 Dec 2019
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Anne Tucker and Richard Marks
Mediatel shares exclusive new consumer data on SVOD pricing strategies, unveiled at Future of TV Advertising Global.
11 Dec 2019
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David Pidgeon
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
10 Dec 2019
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The Media Leader Staff
Zenith UK has this week promoted Sannah Rogers and Jon Stevens as managing directors - with new roles also for Richard Kirk and Matt Skelding.
09 Dec 2019
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Adam Gilsenan
If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that's okay.
09 Dec 2019
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Helen Rose
the7stars’ head of insight and analytics, Helen Rose, explores the appeal of looking back and how it can provide a direct line for brands to connect with consumers.
09 Dec 2019
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David Pidgeon
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
09 Dec 2019
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Michaela Jefferson
Zenith also notes that the price of media has grown faster than adspend over the last 10 years as commercial audiences shrink.
06 Dec 2019
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The Media Leader Staff
What started as a campaign at the end of December 2018 to challenge negative stereotypes, has quickly become a movement over this past year. Join us to celebrate.
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