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Results categorised as Media Business
06 Jan 2020
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Dominic Mills
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
06 Jan 2020
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David Pidgeon
Independent OOH agency Talon has announced changes to its management structure with founders and managing directors Frank Bryant and James Copley assuming new responsibilities.
06 Jan 2020
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Michaela Jefferson
Video ad tech firm Tremor International has struck a deal with News Corp to buy its programmatic video marketplace, Unruly.
06 Jan 2020
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David Pidgeon
The average pundit is, at best, no better than "a dart-throwing monkey".
06 Jan 2020
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William Hanmer-Lloyd
There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?
04 Jan 2020
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David Pidgeon
GroupM's long-serving forecast specialist, Adam Smith, has died following a battle with cancer.
03 Jan 2020
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Michaela Jefferson
Michaela Jefferson speaks with one of the UK's top media planners about his ambitious new plans - and the frustrations helping to drive them.
02 Jan 2020
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Michaela Jefferson
Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform's director of agencies, UK and Ireland.
02 Jan 2020
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Rosie Kitson
Mindshare's Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.
01 Jan 2020
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Michaela Jefferson
Sutherland talks to Michaela Jefferson about getting the business back on track, painful pitches and bringing the positivity back to adland.
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