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Results categorised as Research or Forecasts or Ad Revenue
03 Feb 2010
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Lucy Shepherd
The most recent US advertising forecasts updated to include the latest predictions from MAGNA, ZenithOptimedia, GroupM and Jack Myers.
02 Feb 2010
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Sam Howroyd
A new US report has found that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week), up from 6 hours and 21 minutes in 2004.
01 Feb 2010
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Sam Howroyd
In keeping with many predictions that 2010 will finally be "the year of mobile", January saw a host of forecasts claiming mobile was about to take-off in a major way.
01 Feb 2010
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Sam Howroyd
The amount of time spent on social networking sites by consumers worldwide rose by 82% year on year in December 2009, according to new figures from The Nielsen Company.
29 Jan 2010
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Sam Howroyd
Total mobile service revenues are predicted to exceed $1 trillion in 2013, despite a projected fall in voice revenues, according to the latest forecasts from Informa Telecoms & Media.
28 Jan 2010
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James Smythe
WPP's Kantar Media launched with a vivid splash of colour this week, uniting the media research and audience measurement arms of what used to be TNS and BMRB under a new name.
28 Jan 2010
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Brian Jacobs
Whitevector's latest research focus report looks at positive and negative online discussions and what they mean for brands ... surely all publicity is good publicity?
28 Jan 2010
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Sam Howroyd
Award winning research looking at Channel 4's on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it's worth watching ads if the content is free.
28 Jan 2010
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Sam Howroyd
Global IPTV homes are forecast to more than double to 70 million by the end of 2014, up from 26 million at the end of last year.
27 Jan 2010
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Sam Howroyd
The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
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