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Results categorised as Research or Forecasts or Ad Revenue
11 Mar 2010
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TGI
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
11 Mar 2010
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Sam Howroyd
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
10 Mar 2010
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Sam Howroyd
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
09 Mar 2010
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Sam Howroyd
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
09 Mar 2010
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Sam Howroyd
More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
08 Mar 2010
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Sam Howroyd
Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
04 Mar 2010
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Sam Howroyd
A third of UK mobile users (33%) see content and applications - such as games and maps - as an important factor when choosing their next mobile handset.
04 Mar 2010
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Sam Howroyd
A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.
03 Mar 2010
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Sam Howroyd
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.
02 Mar 2010
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Sam Howroyd
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
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