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Results categorised as Research or Forecasts or Ad Revenue
31 Mar 2010
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Sam Howroyd
The UK smartphone market has grown 70% over the past year to more than 11 million subscribers, according to new comScore data.
31 Mar 2010
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Sarah Gale
The latest research piece from Ipsos MediaCT looks at how measuring brand engagement can help build audiences and help to command premium prices for advertising.
31 Mar 2010
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Sam Howroyd
UK internet advertising spend grew 4.2% in 2009 to hit £3.5 billion, with search reaching 2.15 billion, according to new figures from the IAB.
31 Mar 2010
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Katherine Page
Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
30 Mar 2010
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The Media Leader Staff
This week is the last chance to book discounted tickets for MediaTel Group's 'Future of Media Research' seminar.
30 Mar 2010
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Sam Howroyd
Consumers are increasingly using their PCs, mobiles and televisions at the same time, according to new mobile focused research from Yahoo!.
30 Mar 2010
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Sam Howroyd
It found that the share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months, with 45% of respondents to a Nielsen survey indicating that their next device will be a smartphone.
29 Mar 2010
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Sam Howroyd
A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
29 Mar 2010
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Sam Howroyd
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
26 Mar 2010
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Sam Howroyd
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
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