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Results categorised as Research or Forecasts or Ad Revenue
08 Apr 2010
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Sam Howroyd
The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
08 Apr 2010
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TGI
Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.
08 Apr 2010
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The Media Leader Staff
The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
07 Apr 2010
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The Media Leader Staff
Sales of HD ready TVs reached almost 23 million by the end of 2009, with digital TV now reaching 91.4% of UK homes, according to new research from Ofcom.
07 Apr 2010
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Sam Howroyd
ZenithOptimedia has upgraded its UK and global adspend growth forecasts, predicting UK growth of 1.3% this year and global growth of 2.2%.
07 Apr 2010
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The Media Leader Staff
This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
07 Apr 2010
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The Media Leader Staff
This table shows ZenithOptimedia’s global ad forecasts by medium in US$.
07 Apr 2010
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The Media Leader Staff
This table includes global and regional advertising forecasts - covering the US, Europe, Asia-Pacific and global - from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.
06 Apr 2010
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Steve Cox
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
01 Apr 2010
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Sam Howroyd
New research by Starcom Mediavest Group has found that Freeview personal video recorder (PVR) owners watch less TV than Sky+ and V+ users.
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