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Results categorised as Research or Forecasts or Ad Revenue
12 Feb 2010
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Karen Canty
In our latest Research Focus report, Future Foundation looks at the challenges facing the print industry in an increasingly digital landscape - but confirms that "Ink is not dead yet"...
11 Feb 2010
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Liz Jaques
MediaTel today announced that they will be adding UKOM APS data on the UK's top online brands and channels, from the end of February.
11 Feb 2010
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Sam Howroyd
Approximately one in five UK consumers now owns a smartphone that can check email and go online, according to a new report from Deloitte.
10 Feb 2010
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The Media Leader Staff
UKOM and The Nielsen Company have today launched the UKOM Audience Planning System - the first ever UK industry-agreed audience measurement and planning system for online media.
10 Feb 2010
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Sam Howroyd
Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
09 Feb 2010
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Sam Howroyd
The latest IPA Trends in Television report reveals that average daily hours of TV viewing rose to almost 4 hours in the final quarter of 2009.
05 Feb 2010
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Sam Howroyd
Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.
05 Feb 2010
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Sam Howroyd
Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.
04 Feb 2010
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TGI
In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets - Britain, France, Germany and Spain.
03 Feb 2010
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Sam Howroyd
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
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