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Results categorised as Research or Forecasts or Ad Revenue
20 Jan 2010
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Sam Howroyd
Just 10% of television will be viewed on-demand this year as linear TV continues to dominate, according to a new forecast from Deloitte.
19 Jan 2010
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Sam Howroyd
Magna's latest US ad revenue forecast predicts 1.4% growth in 2010, bouyed by the Olympics and political advertising.
19 Jan 2010
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The Media Leader Staff
This table shows US advertising growth forecasts by medium, at a local and national level. It includes percentage growth and US$ forecasts.
19 Jan 2010
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The Media Leader Staff
The table on this page includes US advertising growth forecasts by medium.
18 Jan 2010
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Sam Howroyd
By 2013 revenues from video-on-demand movies will reach $2.4 billion in the USA and €430 million in the leading five Western European countries, according to a new report from Futuresource Consulting.
18 Jan 2010
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Sam Howroyd
2009 saw UK media deals hit their lowest levels since the dot com crash, falling 36% year on year, according to a new report from PricewaterhouseCoopers LLP.
18 Jan 2010
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Sam Howroyd
The National Readership Survey has appointed a new head of client services and a new account manager.
18 Jan 2010
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Sam Howroyd
The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.
15 Jan 2010
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Sam Howroyd
Magna has released its latest On-Demand Quarterly report, forecasting that US digital video recorder (DVR) subscriber households will hit 53 million (44% of US TV households) by the end of 2015.
14 Jan 2010
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Sam Howroyd
A new survey has found that three-quarters of US online adults (77%) would not be willing to pay to read a newspaper online.
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