JAMES SMYTHE
LATEST ARTICLES
28 Apr 2014
UKOM's James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
07 Nov 2013
Using the very latest research findings, UKOM's James Smythe sets the record straight on multi-device browsing - and debunks some entrenched myths for media owners.
02 Oct 2012
James Smythe, Culture of Insight, analyses a post-Olympic poll - generally great news for our great country - but wonders whether London 2012's legacy for most people will be as a shining benchmark against which everything will now seem to be rather disappointing...
01 Nov 2010
James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many "quicker and dirtier" research studies have as much chance of being destructive as useful...
21 Jun 2010
The latest UK Advertising Forecasts Executive Report, updated to include the most recent forecasts, with graphs and data tables.
10 May 2010
2010 is, so we're told, the year of mobile. We have industry-sponsored audience measurement, Google says its thought process is now "mobile first" and Apple has overtaken established players to become the world's biggest mobile business by revenue.
23 Mar 2010
Like modern-day Argonauts, Ipsos MediaCT have embarked on a project to discover the essence of media engagement, from how people engage with media brands all the way through to how this might influence advertising communication.
15 Mar 2010
Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today's Social Media World Forum.
15 Mar 2010
Speakers at today's Social Media World Forum at London Olympia urged marketers to take an integrated and customer-focussed approach to social media marketing.
23 Feb 2010
Now the debate about whether online needs robust reach and frequency data is behind us, the advertising industry is already thinking ahead.
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