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The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI's c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?

WPP's Kantar Media launched with a vivid splash of colour this week, uniting the media research and audience measurement arms of what used to be TNS and BMRB under a new name.