BRIAN JACOBS
LATEST ARTICLES
Measurement myths keep persisting for no good reason other than "because we’ve always done it this way".
As the row over the Telegraph's HSBC stance rages on, Brian Jacobs - who once convinced a client not to pull ads from a TV channel following a highly critical documentary - gives an ad man's perspective. He's not impressed.
29 Jan 2014
Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with - so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?
17 Apr 2012
Brian Jacobs, VP business development at Enreach, asks: Are traditional publishers clear what business they are in (or want to be in)?
09 Dec 2011
Brian Jacobs, BJ&A, explains why Hamish and Jim have done the industry a huge service in writing their book...
25 Aug 2011
As I'm sure you've heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time - many would say it's the best ad of all time.
28 Mar 2011
Brian Jacobs, Founder BJ&A, wonders why advertisers aren't queuing up to use mobile? Maybe because mobile isn't really an advertising medium at all...
26 Jan 2011
In response to Claire Myerscough's recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
07 Sep 2010
In response to Derek Jones's article, "Is it a struggle to build digital agency relationships?", Brian Jacobs, founder of Brian Jacobs and Associates, explains why we need to "drop the attitude and pick up the ideas"...
01 Jul 2010
In response to Nick Manning's "Blueprint for a new business model" article, Brian Jacobs, founder of Brian Jacobs and Associates, explains why agencies are on the brink of becoming a "South Wales solution"...
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