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Results categorised as Media Business
14 May 2018
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Ashley MacKenzie
GroupM’s denunciation of blockchain technology in the advertising space is a red-herring, writes Ashley Mackenzie.
14 May 2018
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Michaela Jefferson
Each agency brand - including Starcom, Zenith and Digitas - will occupy a separate floor, totaling 212,000 square feet.
14 May 2018
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John Reynolds
GQ's Dylan Jones, The Radio Times' Mark Frith and The New European's Matt Kelly join host John Reynolds in this publishing special.
14 May 2018
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Michaela Jefferson
Sources close to the search process have named Tim Armstrong a strong contender for the position, having run AOL from 2009 until its $4.4bn sale to Verizon in 2015.
11 May 2018
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John Lowery
Inconsistent PR statements translate into troubling reputations, writes John Lowery.
11 May 2018
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David Pidgeon
Many magazines these days are merely springboards to the real money - and readers are targets to be turned into consumers.
11 May 2018
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Michaela Jefferson
Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
10 May 2018
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David Pidgeon
Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.
10 May 2018
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David Pidgeon
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an "optimum level" would more than double current campaign PROI.
10 May 2018
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Brian Jacobs
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
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