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Results categorised as Media Business
24 May 2018
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Michaela Jefferson
As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.
24 May 2018
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Michaela Jefferson
The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.
23 May 2018
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David Pidgeon
Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
23 May 2018
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The Media Leader Staff
Four ex-Karmarama bosses have set up Wax/On with the aim of "reinventing" the original partnership between media and creative agencies.
23 May 2018
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Raymond Snoddy
Enough with ineffective committees - perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
23 May 2018
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Michaela Jefferson
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
22 May 2018
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David Pidgeon
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
22 May 2018
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David Pidgeon
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
22 May 2018
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Bob Wootton
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
21 May 2018
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Dominic Mills
Like Ogilvy's ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD's account win, and why we are so lucky to have Tess Alps.
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