SEARCH
Results categorised as Media Business
11 May 2018
|
David Pidgeon
Many magazines these days are merely springboards to the real money - and readers are targets to be turned into consumers.
11 May 2018
|
Michaela Jefferson
Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
10 May 2018
|
David Pidgeon
Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.
10 May 2018
|
David Pidgeon
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an "optimum level" would more than double current campaign PROI.
10 May 2018
|
Brian Jacobs
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
09 May 2018
|
Raymond Snoddy
In planning new measures that will undermine press freedom, the Labour Party is displaying a strange sense of priorities, flowing against the tide of both technology and history, writes Ray Snoddy.
09 May 2018
|
Michaela Jefferson
Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ.
08 May 2018
|
Michaela Jefferson
The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.
08 May 2018
|
Dominic Mills
Advertisers are slowly embracing augmented reality, writes Dominic Mills - and smart media agencies will be ready to offer consultancy, delivery and execution.
04 May 2018
|
David Pidgeon
Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer