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Results categorised as Media Business
09 May 2018
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Raymond Snoddy
In planning new measures that will undermine press freedom, the Labour Party is displaying a strange sense of priorities, flowing against the tide of both technology and history, writes Ray Snoddy.
09 May 2018
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Michaela Jefferson
Eight years after it was founded, Media iQ has this week announced it is ditching the ‘media’ as it rebrands to MiQ.
08 May 2018
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Michaela Jefferson
The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.
08 May 2018
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Dominic Mills
Advertisers are slowly embracing augmented reality, writes Dominic Mills - and smart media agencies will be ready to offer consultancy, delivery and execution.
04 May 2018
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David Pidgeon
Will the stink from the Facebook and Cambridge Analytica debacle end up impacting adland by association?
03 May 2018
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David Pidgeon
In a statement, the company said it has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.
02 May 2018
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Raymond Snoddy
There is a danger that regulators could find legitimate domestic reasons to block deals in the newspaper and TV industries while missing the bigger global picture, writes Raymond Snoddy.
01 May 2018
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The Media Leader Staff
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
01 May 2018
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Michaela Jefferson
A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
01 May 2018
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David Pidgeon
Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
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