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Results categorised as Media Business
23 May 2018
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Michaela Jefferson
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
22 May 2018
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David Pidgeon
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
22 May 2018
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David Pidgeon
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.
22 May 2018
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Bob Wootton
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
21 May 2018
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Dominic Mills
Like Ogilvy's ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD's account win, and why we are so lucky to have Tess Alps.
18 May 2018
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The Media Leader Staff
Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
17 May 2018
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David Pidgeon
The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a "safer, more transparent" environment for brands and consumers.
16 May 2018
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David Pidgeon
The sponsorship will be shared between the three brands with Budweiser sponsoring 50% of the coverage and Screwfix and Volkswagen 25% each.
16 May 2018
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Sophie Pemberton
Talon's Sophie Pemberton explores the role for full motion out-of-home alongside social.
15 May 2018
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Tracey Follows
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
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