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Results categorised as Media Business
18 Sep 2018
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David Pidgeon
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
17 Sep 2018
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The Media Leader Staff
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
17 Sep 2018
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Dominic Mills
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell's new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
14 Sep 2018
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Michaela Jefferson
Indy media agency MC&C's CEO and founder, Mike Colling, is stepping back from management of the business to instead work more closely with the agency's clients.
14 Sep 2018
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Michaela Jefferson
A new book reveals why we're wrong about almost everything - and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
14 Sep 2018
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The Media Leader Staff
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
13 Sep 2018
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David Pidgeon
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
12 Sep 2018
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Raymond Snoddy
We are routinely and rightly exercised by the politics of equality - but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.
11 Sep 2018
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John Lowery
The retailer's latest campaign is like an advert for communism, writes John Lowery - fabulous in principle but there are a few associated downsides...
10 Sep 2018
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John Reynolds
In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.
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