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Results categorised as Media Business
03 Sep 2018
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The Media Leader Staff
Forbes joins from her position as managing director at mobile advertising analytics company Marchex.
03 Sep 2018
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The Media Leader Staff
WPP has today confirmed Mark Read as its new CEO - here, industry experts share their views.
03 Sep 2018
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Michaela Jefferson
Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.
28 Aug 2018
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Dominic Mills
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
24 Aug 2018
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Rob Watt
British brands are increasingly choosing to expand into English-speaking markets instead of Europe; Rob Watt looks at why
23 Aug 2018
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Michaela Jefferson
Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.
22 Aug 2018
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Raymond Snoddy
As Twitter's executives wring their hands about the meaning of 'dehumanising speech' and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.
22 Aug 2018
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Michaela Jefferson
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
21 Aug 2018
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Michaela Jefferson
The Royal National Lifeboat Institution (RNLI) has appointed Wavemaker to handle all of its media planning and buying in the UK and Ireland.
20 Aug 2018
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Ian Dowds
Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet
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