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Results categorised as Media Business
16 Jul 2018
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Dominic Mills
What happens when you let engineers run marketing? A nation left utterly confused by your tech-babble, writes Dominic Mills. Plus: a declaration of interests for all future comment on WPP...
16 Jul 2018
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Michaela Jefferson
Bower will work alongside Saatchi & Saatchi's David Hackworthy, as well as other senior strategy leads across Publicis Groupe.
16 Jul 2018
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Michaela Jefferson
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from "identity categories".
13 Jul 2018
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David Pidgeon
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
12 Jul 2018
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The Media Leader Staff
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
12 Jul 2018
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David Pidgeon
In a note to staff, worldwide CEO John Seifert said he had reviewed "serious" complaints made against Meng, who has been with the WPP firm since 1999.
11 Jul 2018
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Raymond Snoddy
Sometimes there's too much news. There's the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up...
10 Jul 2018
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David Pidgeon
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to "provide clients with digital services, which are agile, efficient, and of premium creative quality."
10 Jul 2018
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Nick Manning
TV advertising is still a powerful way to sell product, writes Nick Manning - but change is coming and advertisers and their agencies must move to update decades-old working practices.
09 Jul 2018
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Dominic Mills
As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn't as generous as it looks.
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