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Results categorised as Media Business
04 Oct 2018
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David Pidgeon
CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.
03 Oct 2018
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The Media Leader Staff
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
03 Oct 2018
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Helen Rose
The industry likes to talk about transparency in media - but less so when it comes to media research, writes the7stars' Helen Rose. It's time to change that.
02 Oct 2018
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Richard Marks
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical - or even ethical? Research the Media’s Richard Marks investigates.
01 Oct 2018
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Dominic Mills
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
28 Sep 2018
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David Pidgeon
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
27 Sep 2018
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Michaela Jefferson
At the end of September Bob Wootton will be stepping down as executive director of FEPE, the global body for the out of home industry.
26 Sep 2018
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Raymond Snoddy
Ray Snoddy outlines the winners and losers following Comcast's epic £30.6bn bid for Sky - and looks ahead to possible future deals.
26 Sep 2018
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Michaela Jefferson
After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
26 Sep 2018
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The Media Leader Staff
Following Comcast's £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster's fascinating rise.
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