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Results categorised as Media Business
01 Nov 2018
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The Media Leader Staff
Following the appointment of Unilever's Keith Weed as president, the Advertising Association (AA) has appointed Sharon Lloyd Barnes as its new commercial director.
31 Oct 2018
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Raymond Snoddy
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
31 Oct 2018
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Andrea Marsh
Exterion Media's Andrea Marsh expects OOH to grow by embracing video - but it will require forward-thinking agencies and clients to work together...
31 Oct 2018
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Michaela Jefferson
timeTo, adland's answer to the MeToo movement, is today launching a multi-platform advertising campaign, designed to encourage people to consider where they would draw the line between normal interaction and sexual harassment.
30 Oct 2018
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Michaela Jefferson
Old stereotypes die hard and according to new research, a worryingly large percentage of men and women still believe that finance is a man's game.
30 Oct 2018
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Michaela Jefferson
The Specialist Works has made two senior appointments: Katie Lobina as trading director and James Olney as head of data and analytics.
29 Oct 2018
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The Media Leader Staff
The tax will come into effect in April 2020 and is expected to raise over £400m a year, with the tech giants being taxed 2% on the money they make from UK users.
29 Oct 2018
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Dominic Mills
The ease of hiring low-cost freelancers is fuelling the rise of in-housing - but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
25 Oct 2018
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The Media Leader Staff
The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of "marketing engineers" due to its focus on data and AI.
25 Oct 2018
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Michaela Jefferson
WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.
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