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Results categorised as Media Business
03 Dec 2018
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Bob Wootton
From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
30 Nov 2018
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Michaela Jefferson
Since becoming a fully-fledged bank a year ago, Monzo has become the UK's fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
29 Nov 2018
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The Media Leader Staff
Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
28 Nov 2018
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Michaela Jefferson
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
28 Nov 2018
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Jonathan Trimble
It’s lonely being the UK’s first and only creative agency to have 'B Corporation' status, writes And Rising's Jonathan Trimble.
26 Nov 2018
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David Pidgeon
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson - the world’s oldest advertising agency at 154 years - with digital network Wunderman.
26 Nov 2018
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Dominic Mills
There are times when the industry gives the impression it is ashamed of what it does, writes Dominic Mills - but it should lift its head and look at the bigger picture. Plus: how Artefact is embracing geekiness with pride.
26 Nov 2018
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The Media Leader Staff
The promotion comes a little over a year since Stranger took on the CEO position at Starcom UK, and after two years also serving as president of global network clients, EMEA.
23 Nov 2018
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David Pidgeon
Despite strong opposition from the ad industry's lobbying body, Mayor of London Sadiq Khan has confirmed he is to press ahead with a ban on junk food advertising on the capital's transport network.
21 Nov 2018
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Stephen Broderick
The ways in which agencies have adapted since the ANA's 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
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