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Results categorised as Media Business
20 Nov 2018
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The Media Leader Staff
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
19 Nov 2018
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Julie MacManus
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
19 Nov 2018
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Dominic Mills
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don't strike the right balance between brand and activation.
19 Nov 2018
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Michaela Jefferson
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith's latest Advertising Expenditure Forecasts.
16 Nov 2018
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David Pidgeon
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group - leading on the female media brand it also publishes.
14 Nov 2018
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Daniel Wilkinson
It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.
14 Nov 2018
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David Pidgeon
Buhlmann will be replaced by Dentsu's executive chairman Tim Andree, who will maintain both titles. The surprise announcement was made as part of Dentsu's third quarter results.
13 Nov 2018
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David Pidgeon
Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
13 Nov 2018
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Michaela Jefferson
After 29 years as director of consultancy and best practice at ISBA, Debbie Morrison will be joining media and marketing consultancy Ebiquity as its new managing director, global partnerships and events.
12 Nov 2018
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Michaela Jefferson
The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
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