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Results categorised as Media Business
23 Jan 2019
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David Pidgeon
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
23 Jan 2019
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Bob Wootton
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an 'old fashioned' media plan - if only to settle an industry-wide argument. Plus: understanding trading disputes.
23 Jan 2019
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Michaela Jefferson
Publicis Groupe's data and technology division, Publicis Spine, has appointed Ian Thomas as its chief data officer, responsible for the wing's overarching data and analytics strategy.
22 Jan 2019
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Michaela Jefferson
Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio - the third new station to be launched by the commercial radio broadcaster in under 12 months.
22 Jan 2019
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Michaela Jefferson
Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
21 Jan 2019
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Michaela Jefferson
As part of a trio of promotions, performance marketing agency iProspect has elevated its managing director, Jack Swayne, to CEO, London with immediate effect.
21 Jan 2019
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Erika Mari
Bountiful Cow's Erika Mari reflects on the disappointing results of this year's IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.
21 Jan 2019
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Dominic Mills
Gillette's adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
18 Jan 2019
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Michaela Jefferson
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
17 Jan 2019
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Michaela Jefferson
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit - creating a missed opportunity for marketers who pull their budgets too quickly.
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