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Results categorised as Media Business
06 Feb 2019
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David Pidgeon
Wieser - dubbed Madison Avenue’s de facto chief economist - is a highly influential analyst covering marketing, media, advertising and technology.
06 Feb 2019
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John Reynolds
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
05 Feb 2019
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Ben Rudman
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
04 Feb 2019
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Michaela Jefferson
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the "ethos" of the new company.
04 Feb 2019
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Michaela Jefferson
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
04 Feb 2019
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Dominic Mills
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
04 Feb 2019
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Michaela Jefferson
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
04 Feb 2019
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David Pidgeon
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
01 Feb 2019
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The Media Leader Staff
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
01 Feb 2019
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Michael Karg
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity's Michael Karg.
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