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Results categorised as Media Business
15 Feb 2019
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Hannah McCready
Hannah McCready reflects on the media agency pitching process after attending Mediatel's Future of Brands
14 Feb 2019
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The Media Leader Staff
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
13 Feb 2019
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David Pidgeon
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
13 Feb 2019
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Raymond Snoddy
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy - but there is much missing to really remedy publisher misfortunes.
12 Feb 2019
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Christian Polman
Ebiquity's Christian Polman summarises the key themes from last week's Future of Brands conference.
12 Feb 2019
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William Hanmer-Lloyd
It's a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
12 Feb 2019
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Michaela Jefferson
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
11 Feb 2019
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David Pidgeon
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
11 Feb 2019
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Michaela Jefferson
Confused.com's chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
11 Feb 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
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