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Results categorised as Media Business
12 Feb 2019
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Michaela Jefferson
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
11 Feb 2019
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David Pidgeon
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
11 Feb 2019
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Michaela Jefferson
Confused.com's chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
11 Feb 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
06 Feb 2019
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David Pidgeon
Wieser - dubbed Madison Avenue’s de facto chief economist - is a highly influential analyst covering marketing, media, advertising and technology.
06 Feb 2019
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John Reynolds
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
05 Feb 2019
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Ben Rudman
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
04 Feb 2019
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Michaela Jefferson
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the "ethos" of the new company.
04 Feb 2019
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Michaela Jefferson
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
04 Feb 2019
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Dominic Mills
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
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