ARCHIVE ▸ DOMINIC MILLS
11 May 2015
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media - plus: do we need to prescribe some anti-depressants to copywriters?
The use of neuroscience in commercial advertising is becoming increasingly influential - but its contribution to political advertising could be staggering. So why don't politicians use it?
27 Apr 2015
Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?
13 Apr 2015
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
Everybody knows insurance is a bore - so what's the least boring way to advertise it? Dominic Mills goes Down Under to find out.
30 Mar 2015
We should think of Blue 449 and its 'open source' approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit...
23 Mar 2015
It's awards season and hardened judge Dominic Mills - with help from Thinkbox's Tess Alps and 7Stars' Jenny Biggam - shares the dos and don'ts of submitting a winning entry.
16 Mar 2015
Is it time magazines looked at the collective effect coverline hyperbole is having on potential customers, asks Dominic Mills.
09 Mar 2015
The latest SSE ad raises the ghastly prospect of brand owners turning to advertising to project their whiter-than-white tax credentials, just as they have with green issues.
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