ARCHIVE ▸ DOMINIC MILLS
21 Sep 2015
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter...
14 Sep 2015
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver's TV show about sugar in our diets, Dominic Mills picks apart Coke's responsive advertising campaign.
07 Sep 2015
There are some object lessons in Ikea's latest advertising approach for other multinational brands, writes Dominic Mills.
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we're heading for another industry split, argues Dominic Mills.
There might very well be a place for science to go with adland's art - but M&C Saatchi's 'magic formula' entirely misses the mark.
There are valuable lessons to be learned outside of adland's bubble, writes Dominic Mills.
10 Aug 2015
A new report suggests CMOs don't believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
03 Aug 2015
Silly season may be in full swing, but Dominic Mills still has a lot to say - and offers up a selection of tapas-sized stories for your delectation.
Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.
20 Jul 2015
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
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