ARCHIVE ▸ DOMINIC MILLS
15 Feb 2016
The decision to close The Independent's print operations is not going to be a one-off, writes Dominic Mills.
08 Feb 2016
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It's a tale of our times, writes Dominic Mills.
As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian - and, in praise of the Super Bowl and TV, challenges the industry's obsession with precision marketing.
25 Jan 2016
Following an email accusing him of not being cantankerous enough, Dominic Mills has upped his curmudgeon quotient as he takes a look at Davos, 'pink' premium brands, Apple and Maurice Levy.
18 Jan 2016
Unilever might think it has tapped into the new young male Zeitgeist, but its strategy is so obvious it's nothing but clumsy. Plus: D&AD now has 361 awards in 27 categories - is it time for an awards disarmament programme?
Dominic Mills begins the New Year by scratching his head over the ad-free Formula One coming to Channel 4 and lamenting the sad use of a comedy genius in a lacklustre Specsavers ad
06 Jan 2016
Agency owner-managers starting the year with ambitious plans could add another New Year's resolution to their list. Dominic Mills reports on a seminar for would-be leaders.
21 Dec 2015
Forget the citizenship test, migrants should watch our Christmas TV ads to get to grips with the British psyche, writes Dominic Mills.
Advertising group Publicis is preparing for a complete restructure - and it could soon cause civil war, writes Dominic Mills.
07 Dec 2015
Call the lawyers, make them feel morally dirty or try out a new 'diplomatic' tech? Try and get past this mock 'freewall' and find out...
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