ARCHIVE ▸ DOMINIC MILLS
What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
12 Sep 2016
There's set to be a lot of drama in the room at this year's IPA Effectiveness Awards, writes Dominic Mills - starting with Sainsbury's and newly-dumped agency of 35 years, AMV BBDO
Omnicom and McDonald's think they are working together to build the agency of the future, but Dominic Mills isn't buying it
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
08 Aug 2016
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi's boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
There are two fundamental problems with digital, writes Dominic Mills - but are they enough to swing the pendulum back in print's favour?
11 Jul 2016
Artificial Intelligence might be about to become the next big brand tool - but where do agencies fit in, wonders Dominic Mills - plus: why Facebook has forced media owners into a tailspin
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