ARCHIVE ▸ DOMINIC MILLS
You don't hear media people or clients saying they want to see a return to the agency model of yesteryear - but it's back up for discussion nonetheless, writes Dominic Mills.
18 Apr 2016
YouTube might think it is "remaking TV", but its strategy is missing a crucial component, writes Dominic Mills - plus: VW's misleading ads cause more headaches for the car manufacturer.
The relationship between agencies and start-ups is a messy world where pockets of good practice are outweighed by the bad, writes Dominic Mills.
Why, as an advertiser, wouldn't you pay less for a diminished experience, asks Dominic Mills - plus: JWT's hilarious legal comedy show.
There are enough people pouring fuel on the adblocking fire that a few water buckets from the government aren't going to make a blind bit of difference, writes Dominic Mills.
With the reputational disaster engulfing JWT, some interesting - and risible - job titles emerging from the woodwork, and Campaign's annual league tables and school reports, it's been a busy week in adland.
17 Mar 2016
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he's not so sure. Usefulness and convenience might convince him there's real media value...
Why does the press keep regurgitating so many spectacularly incorrect figures about TV's supposed decline? Dominic Mills lurks behind the lazy research to find out.
29 Feb 2016
Alarmed, charmed and inspired; a trip to Somerset House's latest exhibition has changed Dominic Mills' perspective on Big Data.
As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain - but you just can't kill print.
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