ARCHIVE ▸ DOMINIC MILLS
New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
23 Nov 2015
The latest brand league table has been published and Dominic Mills is not impressed.
Just when you think it's time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.
It's time procurement departments bothered to see what media agencies can really - and brilliantly - do, writes Dominic Mills.
Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
The latest 'brand league table' is so far out of touch with reality it's laughable, writes Dominic Mills.
Perhaps 'creative' programmatic isn't as big an oxymoron as Dominic Mills first thought...
05 Oct 2015
As funny becomes the new serious, adland is set for a lot more than just belly laughs, writes Dominic Mills.
28 Sep 2015
It's time for some 'nudge' thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
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