ARCHIVE ▸ DOMINIC MILLS
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they're stupid job titles. But inside, they do make a certain kind of sense...
While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.
As the ASA bans a string of 'misleading' YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
24 Nov 2014
Media agencies have a tough road ahead of them, writes Dominic Mills - but they can reach the promised land.
The ad industry not only needs to diversify its workforce - it also needs to represent Britain more accurately in its output, writes Dominic Mills.
10 Nov 2014
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills - and whatever it is, can it breathe some new romance into the brand?
There are many things killing copywriting, laments Dominic Mills - including a truth that no-one dares acknowledge.
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills - and if industry doesn't bite the bullet soon, there's a danger it will fall even further behind.
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer