ARCHIVE ▸ DOMINIC MILLS
The clock is now running for Interpublic after the news that 'activist' investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises...
As online ad fraud becomes increasingly prevalent and sophisticated, Dominic Mills says things are getting serious - and wonders whether there's a solution for the industry.
14 Jul 2014
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
07 Jul 2014
This week Dominic Mills chews his way through a menu of advertising news, from Omnicom's £30m Channel 5 exit, to marketing's apparent identity crisis.
Programmatic platforms should concentrate on effective media placement - not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
This year's Cannes Lions was characterised by a ridiculous obsession with nationalism, writes Dominic Mills - and what's with the weird case of the second-hand winner from last year being hawked around the world to other clients?
16 Jun 2014
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills - but it will need many more if it really wants to get into different territory.
09 Jun 2014
In the wake of the disastrous Publicis-Omnicom affair, will the ad industry's merger eco-system evolve? It's already under-way, writes Dominic Mills.
After the legendary and influential analyst, Mary Meeker, delivered her latest Internet trends report, Dominic Mills gives his views on what she got wrong, what she got right - and what should concern marketers the most
26 May 2014
In today's connected world good ideas can come from anybody, anywhere - so it's time big companies took some risks and relinquished control of new product development to outsiders, argues Dominic Mills.
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