ARCHIVE ▸ DOMINIC MILLS
30 Sep 2013
Dominic Mills is bewildered by some of the cities bidding for Local TV licences, but is London somehow different? He hears what the bosses behind the Evening Standard's London Live had to say about the project...
For years media brands have experimented and profited from brand extensions - but as markets evolve, Dominic Mills asks if some are straying too far...
16 Sep 2013
In the rapidly evolving world of TV technology, Thinkbox has to be seen to lead if it is to be credible says Dominic Mills. So how has the marketing body for commercial television fared with its latest campaign?
09 Sep 2013
Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.
02 Sep 2013
When five of the six biggest clients in the supermarket sector review their business in two years, you've got to wonder what's going on, says Dominic Mills, and explains that what supermarkets really need is not cheaper advertising, but better strategic creativity...
27 Aug 2013
One of the key foundations of the Publicis/Omnicom merger will be savings to the tune of $500 million, but Dominic Mills wonders how Levy and Wren are going achieve such a feat. Cutting duplicate jobs is one answer, but holding down the lid on salaries is another...
26 Aug 2013
Following AOL's purchase of Adap.tv, along with fresh viewing figures from Thinkbox, it's plain to see that video on demand is growing, says Dominic Mills - though achingly slowly - and live TV certainly retains an iron grip on our viewing habits for now.
19 Aug 2013
We're a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills - and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment...
12 Aug 2013
The process of making ads can be so full-on that it's easy to be oblivious to real-world events, says Dominic Mills - and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office's 'Go Home' poster campaign, advertisers need to learn from their mistakes.
05 Aug 2013
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading - placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
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