ARCHIVE ▸ DOMINIC MILLS
06 Oct 2014
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco's Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
29 Sep 2014
As with all things WPP you wonder: is there more to the AppNexus deal than meets the eye?
In trying to understand why there are hardly any digital agencies on the short-list for the IPA's Effectiveness awards, Dominic Mills has seriously ruffled some feathers.
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills - so why are there practically no digital agencies on the 2014 short-list for the IPA's Effectiveness Awards?
08 Sep 2014
From the news that two very different sorts of companies are boldly stepping into the world of content to the surprising launch of Hello! Fashion Monthly, there are some major developments we need to take note of.
As Lidl sets its sights on the British mid-market occupied by Tesco, Dominic Mills says there's only one way Tesco can go - and it's not upmarket...
26 Aug 2014
Lake Capital's purchase of marketing agency Engine means the venture capitalist firm will unlock a sort of modern-day dowry; a brave and forward-thinking project to turbo-charge Engine's margins. Is this the future?
18 Aug 2014
Agencies are right to be concerned that they can't compete for today's talent with the tech giants. But, if you dig deep into the financials, they're not as poor as they like to pretend, says Dominic Mills.
11 Aug 2014
Are publishers really 'dividing church and state' by accepting native advertising alongside their editorial? Dominic Mills thinks we all need to relax a bit.
04 Aug 2014
More than ever before clients are demanding content for their online platforms - but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
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