ARCHIVE ▸ DOMINIC MILLS
10 Mar 2014
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands - which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
What's so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills - and it's throwing up questions over the way agencies are structured.
16 Feb 2014
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What's going on?
10 Feb 2014
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
There seems to be a growing body of opinion that mass marketing - and the waste that comes with it - is the way to go, says Dominic Mills - The trouble is that none of this fits well with the drive for accountability.
27 Jan 2014
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
Jaguar's latest campaign is playing up to the car manufacturer's roots and heritage to great effect, says Dominic Mills - but will it be enough to see it stand out among the splurge of Super Bowl ads?
After Karmarama took the bold step of appointing a media man - Jon Wilkins - as its executive chairman, Dominic Mills says we're seeing how digital is pulling down the barriers that define media and creative agencies.
From the squirm-inducing faux sincerity of 'storytelling' to cringe-worthy neologisms and generic football ads, Dominic Mills starts the New Year with a list of things the media world desperately needs to bin.
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